– Importance of a Website

Role of websites in digital marketing strategies.

Introduction to website platforms (e.g., WordPress, Wix).

– Building a Website

Choosing a domain and hosting.

Designing a user-friendly website.

Integrating essential tools like Google Analytics and Pixel.

– Basics of SEO

What is SEO and why it matters?

On-page, off-page, and technical SEO.

– Keyword Research and Optimization

Using tools like Google Keyword Planner, SEMrush, and Ahrefs.

Long-tail vs. short-tail keywords.

– Link Building and Content Optimization

Importance of backlinks.

Creating SEO-friendly content.

– Introduction to SEM and Pay-Per-Click (PPC)

Overview of Google Ads.

Difference between SEO and SEM.

– Creating Effective Ad Campaigns

Setting up Google Ads campaigns.

Keyword targeting and bidding strategies.

Writing compelling ad copy.

– Measuring Campaign Performance

Analyzing ROI and metrics like CTR and Quality Score.

– Understanding Social Media Platforms

Overview of platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).

Identifying the right platform for your audience.

– Content Creation for Social Media

Creating engaging posts and videos.

Tools for social media content (Canva, Adobe Spark).

– Social Media Advertising

Running paid ad campaigns on Facebook and Instagram.

Understanding audience targeting and retargeting.

– Building an Email List

Strategies to grow your subscriber base.

Importance of lead magnets.

– Creating Email Campaigns

Crafting compelling subject lines and email copy.

Using tools like Mailchimp and HubSpot.

– Analyzing Email Campaigns

Tracking open rates, click-through rates, and conversions.

A/B testing for better performance.

– Importance of Content in Digital Marketing

Role of blogs, videos, infographics, and case studies.

Understanding content strategy and planning.

– Creating Engaging Content

Writing for the web (SEO and readability).

Visual storytelling with video and graphics.

– Content Distribution Channels

Organic vs. paid distribution.

Maximizing reach with social media and email.

– Introduction to Web Analytics

Importance of data-driven marketing.

Overview of Google Analytics and other tools.

– Key Metrics to Track

Website traffic, bounce rate, conversions, and ROI.

Social media and email marketing KPIs.

– Creating Reports and Insights

Customizing analytics reports.

Turning data into actionable strategies.

– Affiliate Marketing

Overview of affiliate marketing.

Finding the right affiliate programs.

– E-commerce Marketing

Strategies for promoting online stores.

Using Google Shopping Ads and marketplaces.

– Influencer Marketing

Working with influencers to expand reach.

Measuring the impact of influencer campaigns.

– Creating a Digital Marketing Strategy

Building a comprehensive strategy for a real-world business.

– Hands-on Campaign Execution

Running live ad campaigns on Google and social media.

Analyzing and optimizing campaign performance.

– Final Capstone Project

Developing a full-fledged digital marketing plan.

Presentation and feedback session.

– Starting a Freelance Career

Building a portfolio and finding clients.

Platforms like Upwork, Fiverr, and LinkedIn.

– Preparing for a Digital Marketing Job

Resume building and interview preparation.

Certifications to enhance your profile (Google, HubSpot).

– Staying Updated in Digital Marketing

Keeping up with trends and algorithm changes.

Best resources and communities to follow.